Sales development
Your AI SDR coworker
A digital coworker builds targeted outbound campaigns, drafts personalized outreach, and keeps prospecting workflows moving inside the team's existing systems.
The problem
Revenue teams lose pipeline because reps spend too much time researching accounts, writing first-touch emails, and manually updating systems instead of actually selling.
The outcome. A digital coworker builds targeted outbound campaigns, drafts personalized outreach, and keeps prospecting workflows moving inside the team's existing systems.
What this coworker does
Capabilities
- Research target accounts and contacts
- Segment prospects by ICP, trigger, or territory
- Draft personalized outbound emails and LinkedIn messages
- Enrich records with company and contact context
- Update CRM fields and activity history
- Queue follow-ups based on reply status
- Surface campaign performance insights
- Hand off qualified prospects to human reps
Tools it acts inside
Connected systems
HubSpot
Manage contacts, sequences, lists, and pipeline updates
Support prospect research and outreach drafting
Gmail
Draft or send outbound follow-ups
Slack
Route approvals, questions, and status updates
Google Sheets
Track campaign inputs, exceptions, or lead lists
Example workflow
A day in the queue
- 01
Define target list
The coworker starts with the team's ICP, territory rules, or campaign criteria and builds a focused list of accounts and contacts to work.
- 02
Research and enrich
It gathers company context, role details, and relevant signals so outreach is specific rather than generic.
- 03
Draft outreach
The coworker prepares personalized email or LinkedIn copy tailored to the account, use case, or trigger event.
- 04
Update systems
It logs activity, updates CRM fields, and keeps list status current so the team has clean pipeline data.
- 05
Escalate warm leads
When a prospect engages or meets qualification criteria, the coworker flags the opportunity for a rep to take over.
Outcomes
What this looks like in production
3x
More targeted accounts worked per campaign cycle
Daily
CRM and follow-up hygiene maintained
Common questions
FAQ
+How is this different from a sequencing tool?
A sequencing tool automates sends. A digital coworker handles the work around the send, too. It can research accounts, segment lists, draft tailored messaging, update CRM records, and route questions or approvals through Slack. That makes it useful for teams that want more than just automated email delivery and need help operating the full outbound workflow.
+Does it replace an SDR?
No. It takes on repetitive, system-heavy work so an SDR or AE can spend more time on conversations and judgment calls. Teams still decide positioning, priorities, and when a lead is ready for a human handoff. The coworker helps increase output and consistency without pretending human sales work is fully automatable.
+Can it personalize outreach?
Yes, within the rules and inputs your team defines. The coworker can use account context, role information, campaign goals, and approved messaging guidance to draft more tailored outreach than a basic template blast. Human review can stay in the loop where needed, especially for high-value accounts or sensitive messaging.
+What systems can it work in?
It is designed to operate across the systems teams already use, such as HubSpot, Gmail, LinkedIn, Slack, and spreadsheets. The exact setup depends on the workflow, but the point is to support real operating motion across tools rather than force everything into a single narrow interface.
+How do approvals work?
The team can decide where human approval is required. For example, a manager might approve campaign lists, messaging, or specific outbound sends before they go live. In lower-risk workflows, the coworker can run with more autonomy. That flexibility lets teams choose the right balance between speed and oversight.
+How do you measure success?
Success is usually measured by operational throughput and pipeline support, not just message volume. Teams look at things like how many qualified contacts were worked, whether CRM data stayed cleaner, how quickly follow-ups happened, and whether reps got more time back for real selling activity.
+How do we get started?
A simple starting point is one defined outbound workflow, one set of tools, and one approval path. That keeps the rollout manageable and makes it easier to learn what should stay automated versus where a human should stay involved.
Ready when you are
Bring this coworker into your team.
A digital coworker builds targeted outbound campaigns, drafts personalized outreach, and keeps prospecting workflows moving inside the team's existing systems.